What belongs on a med-spa homepage above the fold

Above the fold is a promise, not a brochure

Visitors decide in seconds whether you’re for them. Your first screen should answer: who you serve, what you’re known for, and how to take the next step (book, call, or consult).

1. One primary action

Pick a single hero CTA—usually Book or Request a consult—and repeat it in the header. Secondary links (pricing PDF, Instagram) can wait.

2. Service clarity, not a laundry list

Name 2–4 anchor treatments you want to grow. “Injectables,” “skin resurfacing,” “body contouring” beats a wall of trademarked device names before trust exists.

3. Trust signals that scan fast

• Provider credentials or medical director note (as appropriate for your market)
• Real photography of your space or team (stock is fine short-term; real wins long-term)
• A short line on safety or consultation-first approach if that’s how you work

4. Location + hours (mobile-first)

Med-spa clients often search on phones. City/neighborhood, parking, and hours belong high—or one tap away in the header.

What to avoid

• Autoplay video with sound
• Pop-ups before someone has read a headline
• Tiny disclaimers as the only text above the fold (move legal detail to dedicated pages)

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Need a homepage pass that matches your brand guidelines and booking stack? That’s what we build with teams like yours.