Olive Marketing · Melbourne

Branding Agency Melbourne

We build brands for Melbourne businesses that want to grow past the lookalike phase — beyond the same olive-and-cream Instagram template every café, clinic, and salon is using.

Strategy first, identity second

Logos do not move revenue. Positioning does. We start with a positioning workshop — who you are for, what you stand for, and what nobody else in your Melbourne market is willing to say.

From there we build a strategy doc your whole team can use: voice, vocabulary, visual principles, and the proof points that make every piece of marketing land.

Identity systems that scale

We design wordmarks, monograms, colour, type, motion, photography direction, and imagery rules. Everything is delivered in a Figma library + a brand book your team can hand to any future designer.

Each system is tested across business cards, signage, social, packaging and digital — because a brand that only looks great on a Behance shot does not survive a real Saturday on Brunswick Street.

Brand voice and naming

Naming is where most Melbourne agencies tap out. We name new businesses, new lines, new offers — we screen IP availability, .com.au domains, and trademark conflicts before we present.

Voice work covers tone, vocabulary, do-not-use lists, signature phrases, and team prompts for AI tools so your output stays consistent.

Frequently asked questions

  • How much does branding cost in Melbourne?

    Branding projects sit between AUD 8,500 (identity refresh) and AUD 45,000 (full strategy + identity + naming + brand book + rollout). We send fixed-scope proposals after a 45-minute discovery.

  • Do you do logo-only projects?

    No. A logo without strategy and a system is decoration. The smallest engagement we run is a positioning sprint + identity, which typically takes 4 weeks.

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