Google Ads Management Melbourne

Account audit and rebuild

Step one is a deep audit: search terms, negative keywords, conversion tracking, asset coverage, audience signals, geo targeting. We rebuild whatever is broken before we touch the budget.

We also fix conversion tracking — the single most common reason Melbourne accounts underperform is that the conversion event is wrong, missing, or counting the same lead twice.

Campaign structure for Melbourne intent

We structure campaigns by intent: high-intent search, branded search, retargeting, awareness, and Performance Max as a controlled feed-driven layer. Each campaign has its own goals and budget caps.

Geo-bidding is set per suburb so you do not waste budget on Sydney or Adelaide impressions, and so cost-per-click in priority suburbs reflects actual lead value.

Reporting and weekly optimisation

Weekly we tune negatives, bids, creative rotations, and audience signals. Monthly you get a written report with the wins, losses, and the next month's plan — no marketing jargon.