What's a typical cost per lead in Melbourne?

Highly variable — Melbourne tradies see AUD 25–80 per qualified lead, professional services AUD 60–250, B2B AUD 120–500. We share benchmarks for your specific category before you commit.

Do you guarantee a number of leads?

We guarantee process and reporting, not lead volume — anyone who promises specific numbers is gambling with your budget. What we do offer is a 90-day performance review with the option to walk if KPIs are not on track.

Olive Marketing · Melbourne

Lead Generation Melbourne

We design and run lead generation systems for Melbourne businesses that need predictable booked calls and quotes — not just traffic.

The lead generation system, end to end

Every campaign we run has the same five pieces: offer, audience, ad creative, landing page, and follow-up. We build all five — most agencies only run one or two.

We start with offer design because a great ad on a weak offer still loses money. Then we build the landing page, then we run paid social and Google Ads, then we wire up follow-up SMS and email.

Channels we run for Melbourne clients

Meta (Facebook + Instagram) and Google Search drive most of our lead volume. TikTok works for younger consumer brands. LinkedIn for B2B. We pick the channel where your buyers actually convert — and never run on autopilot.

We integrate with your CRM (HubSpot, Pipedrive, GoHighLevel, GlossGenius, Square) so leads flow straight into the pipeline you already use.

Reporting tied to revenue, not clicks

Every Monday you get a report showing cost per lead, lead-to-quote rate, and quote-to-close rate by source. We tune the campaign to whichever channel is producing booked revenue, not whichever has the cheapest clicks.

Frequently asked questions

What's a typical cost per lead in Melbourne?
Highly variable — Melbourne tradies see AUD 25–80 per qualified lead, professional services AUD 60–250, B2B AUD 120–500. We share benchmarks for your specific category before you commit.
Do you guarantee a number of leads?
We guarantee process and reporting, not lead volume — anyone who promises specific numbers is gambling with your budget. What we do offer is a 90-day performance review with the option to walk if KPIs are not on track.

Lead Generation Melbourne — areas we serve

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