Olive Marketing · Melbourne
Marketing Strategy Melbourne
Strategy work for Melbourne businesses past the founder-tactics phase — when you need a real plan, not another set of campaigns.
Positioning workshop
We start with two days of positioning work — interviews with your team and customers, competitive teardown, and a written positioning statement that survives marketing-team turnover.
Channel mix and growth modelling
We model your CAC and LTV by channel, then design a channel mix that hits your 12-month revenue target without overspending on any single channel.
Outputs include a channel-by-channel budget, a quarterly campaign calendar, and the operational structure (in-house, agency, contractors) you'll need.
12-month roadmap and KPIs
Every strategy ends with a 12-month roadmap: what to build, what to test, what to retire. Plus the KPIs that matter and the cadence to review them.
Frequently asked questions
Who is this for?
Founders and marketing leaders at Melbourne businesses doing AUD 1M–20M revenue who need a plan they can execute against. Not for pre-revenue startups — those need positioning and a first channel, not a full strategy.
How long is the engagement?
Strategy sprints run 4 weeks. Strategy + ongoing fractional CMO retainers run 6–12 months.
Marketing Strategy Melbourne — areas we serve
- Marketing Strategy Melbourne — Melbourne CBD
- Marketing Strategy Melbourne — Preston
- Marketing Strategy Melbourne — Richmond
- Marketing Strategy Melbourne — North Richmond
- Marketing Strategy Melbourne — Bundoora
- Marketing Strategy Melbourne — Northcote
- Marketing Strategy Melbourne — Reservoir
- Marketing Strategy Melbourne — Brunswick
- Marketing Strategy Melbourne — Pascoe Vale
- Marketing Strategy Melbourne — Heidelberg
- Marketing Strategy Melbourne — South Yarra
- Marketing Strategy Melbourne — Carlton