Will a redesign hurt my SEO?

Only if it's done badly. With a proper redirect map, schema migration, and indexation monitoring, traffic recovers within 60–90 days and usually grows past the old baseline within 6 months.

Olive Marketing · Melbourne

Website Redesign Services Melbourne

Most website redesigns lose 20–40% of organic traffic in the first 90 days because the migration is botched. We redesign the experience without breaking what already ranks.

SEO-safe migration framework

Before the design starts, we crawl every URL on the existing site, capture rankings and traffic, and build a redirect map. After launch we monitor 404s, indexation, and rank movements daily for 60 days.

Most Melbourne agencies skip this step — that's why most redesigns hurt SEO.

When a redesign is the right call

If your site is on Wix/Squarespace and growing past it, if your brand has shifted, if conversion is broken, or if your stack is locked into an agency you can't fire — those are good redesign reasons.

If you just want it to 'look fresh' without measurable problems, we'll talk you out of a full redesign and into a focused refresh instead.

Frequently asked questions

Will a redesign hurt my SEO?
Only if it's done badly. With a proper redirect map, schema migration, and indexation monitoring, traffic recovers within 60–90 days and usually grows past the old baseline within 6 months.

Website Redesign Services Melbourne — areas we serve

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